AXA insurance

This is an ad campaign for AXA’s hospital care plan.

‘In difficult times, the need for money becomes pressing. At AXA, we take care of the hospital expenses from the first moment.’
We wanted to focus on patients required hospitalisation without a hospital care plan and visualised this in a disruptive way. This is a photo shoot in a bank.

ServicesArt Direction at Mullen Lowe AthensYear2009Link