EOAN Hellenic Recycling Agency

A terrifying fact presented in a strong symbolic way. For the very first time a medical study detected microplastics in women placenta. The visual presents the amniotic sac replaced by a plastic bag in an ultrasound shot, in order to communicate the urgency for the fetus and the future of the human being. Final message: What are we waiting for to reduce the use of plastic?

This professional campaign titled ‘PLACENTA’ was published in Greece in November, 2022. It was created for the brands: EOAN Hellenic Recycling Agency and Greek Ministry of the Environment and Energy, by ad agency: Choose Strategic Communications Partner. This Film and Print media campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 3 years ago.