Royal Nutrition premium collagens

This is the packaging design for a series of high end collagen products found at Harrods Pharmacy. They are divided in 3 main categories: ROYAL COLLAGEN for skin care, ROYAL ARTHRO+ for joint health & ROYAL HAIR for hair loss treatment. I was assigned by Medicare Europe to create the branding and packaging for these high end products. The branding had to be simple and elegant proving high quality without ‘shouting’. The ‘Royal’ logo has a quiet and confident typography. The ‘O’ is wearing a crown to symbolise a face which has become a king since the quality of the product is so premium.